BIDA Docs

    Course overview

    BPMNK2033 Business Intelligence and Data Analytics (BIDA) introduces how organisations turn data into better decisions. You will learn the ideas behind business analytics, practise the Excel skills every analyst needs, and work with AI tools responsibly.

    Course codeBPMNK2033
    SessionA261 (September Semester 2026/2027)
    ClassesGroup C 70 students · Group D 63 students
    LecturerDr. Khairol Anuar Ishak
    Lecture slotMonday & Thursday, 1 hour 20 minutes each (see schedule)
    TextbookCamm et al., Business Analytics, 5th edition

    What you will learn

    Chapter 1 sets the foundation. After it you should be able to:

    • Identify strategic, tactical and operational decisions.
    • Describe the five steps of the decision-making process.
    • Give examples of descriptive, predictive and prescriptive analytics.
    • Describe how analytics is used in finance, HR, marketing, health care, supply chain and other areas.
    • Explain big data, the cloud and AI, and the legal and ethical issues of using data (including Malaysia's PDPA and the INFORMS ethics guidelines).

    Later chapters build practical skills, starting with Excel formulas and functions in Chapter 2. See Chapters & slides.

    Official learning outcomes

    The official course learning outcomes (CLOs) are listed in the course syllabus on UUM Online Learning.

    Where things are

    🌐 BIDA Google SiteAnnouncements, class calendar, group list, progress tracker. 🎓 UUM Online LearningOfficial submissions and course syllabus. 🖥️ Interactive slidesChapter 1 and Chapter 2 lecture decks. 📅 Class scheduleIs today online, face-to-face or blended?
    Language

    All course pages and messages are in English, because our classes include international students.